Skip to content

These Truths We Hold To Be Self-Evident

July 3, 2012

Photo (7)4th of July is as American a celebration as you can find: barbeques, kids in parades pedaling proudly on their brightly decorated bikes, flags on every corner, fireworks on hot summer nights. And underpinning all of these celebrations is the most important thing we treasure as Americans: our freedom.

We may not be fighting the Red Coats anymore, but we are still writing our own declarations of independence every time we continue our innate drive towards innovation. For us at, our fight for freedom is about helping financial professionals, SMBs and accountants finally break free of the shackles of Excel spreadsheets and piles of invoices that have kept them constrained—and almost literally chained—to their desks for decades.

In honor of the 4th, I thought I would take liberty with the holiday theme and jot down a few of the freedoms we hold dear at

The Freedom to Make Business Decisions Based on Actuals, Not Hypotheticals: With the cash flow system, businesses can get a reality check of their financial situation at any given point in time since payables and receivables information is updated automatically, instantaneously transforming into live and actionable data. With up-to-date data at their fingertips, users cannot just better manage their businesses, they can dream big (the American way after all) and make aggressive, effective growth plans based on real knowledge.

The Freedom to Work From Anywhere, Anytime: We’ve created to provide a complete web-based financial office to control your day-to-day finances and cash flow. Everything you need is at your fingertips: the documents, workflow, payment processing, and invoicing. And it's all available no matter where you are and what you are doing, thanks to one of the greatest inventions of modern-day times, the Cloud (surely even Benjamin Franklin would be impressed). No longer are you chained to your desk, now you can work from anywhere, anytime, and even make those kids’ soccer games or swim meets that always seemed to get pushed off your calendar before

The Freedom to Break Free from Excel:’s cash flow system is the only solution that connects user’s banks, books and business, enabling companies of all sizes to finally rid themselves of the cumbersome, error-prone and highly manual spreadsheets that have plagued finance for decades. Sure, there is a time and a place for Excel. But it’s not with you when you are trying to get ahead, build a business and still enjoy a bit of a personal life.    

The Freedom to Do More With Less: No more costly systems. No more homegrown, complicated solutions that lock you in for the next ten years simply because you have no idea how to ever replicate, let alone improve on, this system someone long gone put in place ten years before you joined. We’ve made simple, approachable and accessible from anywhere. And you don’t have to download a bunch of software to clutter up your desktop. American ingenuity has always said you can build anything with a stick, some chewing gum and a paper clip. Or maybe that was from MacGuyver—another American hero nonetheless.

So, we may not be throwing tea in Boston Harbor, but we are doing what we can to help make a difference for our fellow Americans today.

Have a wonderful 4th of July with your family and friends. Relax, enjoy, eat too many hot dogs—and know that your business is secure, your data is up to date and your future is limitless when you get back.


–  René Lacerte, CEO and Founder





From → Uncategorized

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: