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Improve Your Cash Flow Management with Information – Not Intuition

February 15, 2012

Failure to properly plan cash flow is one of the leading causes forRené Prof Picsmall business failures in the United States. As customers pay more slowly and suppliers demand to be paid on time, cash flow slows to a trickle putting more and more pressure on small business owners. That’s the bad news. The good news is you can do something about it: improve your cash flow management in the short-term to ensure long-term success.

But how? Until recently, most business owners relied purely on intuition to manage their cash flow: “If this person pays me today, I can pay that person tomorrow. If I purchase this piece of inventory today, I’ll need that big order to finally come in tomorrow.” This kind of guesswork may be okay for some things, but running a business isn’t one of them. Why rely on intuition when you can base your decisions on information?

Please join me as I lead Inc. Magazine’s webinar titled “How Cash Flow Planning in the Short Term Ensures Long Term Business Success” this Thursday, February 16, 2012 at 2 pm ET/11am PT.

For those interested in my insights on specific cash flow concepts and modeling that I would recommend to any business owner seeking efficient cash flow management, the webinar will teach you:

• What it takes to manage the short term cash needs of a business
• How to build the tools needed to scale the back office operations for the long haul
• Stretching payables and pulling in receivables while maintaining positive vendor and customer relationships
• The relevance of managing daily cash when it comes to the overall health of the business

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In today’s business world, you need an intelligent cash flow management system that can more accurately predict what will happen and when. You need a system that gives you an aerial view of your business and gets you out of the weeds so you can clearly see the obstacles ahead. Through this webinar, I hope to help you plan for the future and operate your business with confidence – especially knowing that you’ll have the cash available to do so.

Hope to have you join me on Thursday,

René Lacerte
CEO of

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